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%20Logo%20CARDS2006_Ingl_sem%20DL_60.jpg) |
11th International Congress & Exhibition
on Cards, Services and Technologies
EVENT CONCLUDED
April 3 - 5, 2006
Frei Caneca Convention Center
Rua Frei Caneca, 569 - São Paulo, Brazil
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"From Manufacture to Activation: Card's Virtuous Circle" |
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Sponsors CARDS/2006: (click on logos) |
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Workshop Cards in Retail
Sponsor: (click on logos) |
Workshop Cards in Transportation
Supporters: (click on logos) |
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Supporters CARDS/2006: (click on logos) |
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Press Relations and Promotion: (click on logos) |
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Description
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%20GIF%20Animado.gif) CARDS – International Congress and Exhibition on Cards, Services and
Technologies is the largest Brazilian trade show
for the cards business, held every year on the month of April, in the busiest city of the country – São Paulo. CARDS
is one of the first trade shows of the year, and a good indicator of the direction and pace the cards industry will
follow the rest of the year. In the period of three days of the event the main technologies, applications, developments,
solutions and trends involving credit cards, debit cards, vouchers, payment, pre-paid cards and private labels are
exhibited, presented, negotiated and planned, signaling the beginning of a new market evolution cycle.
CARDS is addressed to all the companies that issue cards as a means of
identification, access, loyalty, social security, payment, etc., including banks, retailers, transportation, healthcare,
vouchers, service providers and others, with an emphasis on the related business accomplishments. CARDS also
targets card processors and card service companies in general.
CARDS congress is formed by general interest presentations (conference) and workshops focused on specific interest topics. The
Conference is addressed to the presentation and discussion of cases, experiences, strategies
and results of the use of technology as an enabling factor for the evolution of business and the creation of new
products and services. Audience consists of a highly influential group of professionals and executives from many areas
involved directly or indirectly with the cards business and technology, most of them managers in product areas,
technology, marketing, business development, human resources, customer services, card processing professionals, project
leaders, vendors, consultants, etc. Most of them are decision-makers, and usually interact intensively with speakers,
vendors and other participants. The Workshops cover in depth more specific subjects, and are attended by
professionals whose focus is oriented towards these subjects. The event's Congress has
an overall attendance of around 500 cards market professionals and executives.
The
Exhibition consists, among exhibitors and visitors, of the main technology and service vendors,
their associates and users, establishing the show as the most appropriate time of the year for the announcement and
introduction of innovations. Having received the recognition and institutional support of the bankers, retailers and
cards associations, the show clearly demonstrates the advances of the cards industry in the country. The Exhibition gathers around 50 key
technology, products and service vendors aimed at the cards market, and is visited openly by more than
2,000 executives and professionals
from many market segments related to the cards business.
CARDS/2006 is the
11th edition of the event, and will be held on April 03 - 05, 2006 at the Frei Caneca Convention Center - Rua Frei Caneca, 569 - São Paulo, Brazil. The general theme will be
"From Manufacture to Activation:
Card's Virtuous Circle". The event
will discuss the evolution of the cards industry, the growth of the loyalty and payment applications, the penetration of
cards business towards countryside regions, the inclusion of lower income population, key aspects of the cards role in
e-commerce, the chip migration and many other subjects to be covered in speeches and discussion panels by the most
distinguished players of the marketplace.
Congress will start with two concurrent Workshops on
April 03, from 8:45 a.m. to 5:30
p.m.: the first one, on Cards in Retail, named
"Loyalty and Private Labels: The Step by Step to the Maximization of Results", and the second, on Cards in Transportation, named
"Payment Cards in Mass Transportation: Technologies, Development
and Utilization Experiences". Conference will
take place on the two following days, April 04 -
05, in a single room, from 8:45 a.m. to 6:30
p.m. Registrations for each Workshop and for the Conference are independent.
The Exhibition will have its opening on April 03, at
05:00 pm for registered attendees and guests, and will be open for the general public on the
4th and 5th from noon to 08:00 pm. Market leaders and the main players, in the many segments
involved, will be participating.
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At-a-Glance
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Other information? Click on image:
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(Click on the colored areas to visit the corresponding page)
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Congress
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CARDS/2006
Congress will start with two concurrent Workshops on April 03, from 8:45 a.m. to 5:30
p.m.: the first one, on Cards in Retail, named "Loyalty and Private Labels: The Step by
Step to the Maximization of Results", and the second, on Cards in Transportation, named
"Payment Cards in Mass Transportation: Technologies, Development and Utilization
Experiences". Conference will take place on the two following days, April 04 - 05, in a
single room, from 8:45 a.m. to 6:30 p.m. Registrations for each Workshop and for the
Conference are independent.
The following companies will deliver presentations in the event's Congress (Workshops
and Conference):
(click on logos)
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Company |
Participation |
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Institutional Support
Conference
Moderator |
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Institutional Support
Conference Moderator |
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Institutional Support
Conference Moderator |
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Institutional Support
Conference Moderator |
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Institutional Support
Conference Moderator
Exhibitor |
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Institutional Support
Conference Moderator |
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Institutional Support
Conference Moderator |
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CARDS/2006 Sponsor
Conference Speaker
Exhibitor |
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Institutional Support
Conference Moderator |
 |
Institutional Support
Conference Moderator |
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Institutional Support
Conference Moderator |
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Conference Speaker |
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Conference Speaker |
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CARDS/2006 Sponsor
Conference Speaker |
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Workshop -
"Cards in
Transportation" Supporter
Workshop Speaker
Exhibitor |
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Conference Speaker |
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Institutional Support
Conference Moderator |
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Conference Speaker
Exhibitor |
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Conference Speaker |
%20Logo%20Infineon_30.jpg) |
Conference Speaker
Exhibitor |
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Conference Speaker |
%20Logo%20NTU_20.jpg) |
Institutional Support
Conference Moderator |
%20Logo%20Oberthur_30.jpg) |
CARDS/2006 Sponsor
Conference Speaker
Exhibitor |
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Conference Speaker
Exhibitor |
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Workshop -
"Cards in
Retail" Sponsor
Workshop Speaker |
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CARDS/2006 Sponsor
Conference Speaker
Exhibitor |
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Conference Speaker |
%20Logo%20VISA_30.jpg) |
Conference Speaker |
%20Logo%20XIRING_25.jpg) |
Conference Speaker |
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Worshop_1 - Cards in Retail
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This Workshop will cover, step by step, the requirements for a successful loyalty
program and its evolution to Private Label. The topics will be presented by market
professionals and emphasis will be on interactivity, with audience participation in
debates and case analyses, in order to transfer knowledge and enterprise experience.
WORKSHOP: CARDS IN RETAIL
"Loyalty and Private Labels:
The Step by Step to the Maximization of Results"
Monday, APR 03 2006 - Room 1
| TIME |
AGENDA |
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Registration
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08:45
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OPENING
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09:15
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LOYALTY GROWS AND PRIVATE LABEL CONSOLIDATES: RINGS OF A SUCCESSFUL CHAIN
Ulrich F. Mielenhausen - criador do Smiles da Varig e ex- Diretor do Programa Fidelidade TAM
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10:30
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Coffee Break - Sponsored by GETNET
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10:45
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LOYALTY PROCESSES AND PRACTICES IN RETAIL
Guilherme Evans, Sócio, BRETZKE Marketing de Relacionamento
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11:45
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MAXIMIZING RESULTS WITH PRIVATE LABEL
Walter Rabello, Sócio Diretor, FAST CRED
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12:30
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Lunch
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13:45
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ALLIANCE ALTERNATIVES: AURA BRAND – A RETAILERS COOPERATIVE CARD MODEL
Franck Vignard-Rosez, Diretor Executivo, CETELEM
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14:30
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ALLIANCE ALTERNATIVES: ACSP PRIVATE LABEL – A MODEL FOR SMALL AND MEDIUM RETAILERS
Jacira Barros, Consultora de Serviços, ACSP
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15:00
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Coffee Break
- Sponsored by GETNET |
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15:15
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CARD'S OPERATING CYCLE AND THE TECHNOLOGIES FOR NETWORK EXPANSION
José Roberto Boldin, Diretor, SKYTEF
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16:00
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ROUND TABLE - THE CHALLENGES OF THE SUCCESSFUL PRIVATE LABEL CARD: MANAGEMENT AND ALLIANCES MODELS
Moderator: Walter Rabello, Sócio Diretor, FAST CRED
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Nuham Szprinc, Consultor de Novos Negócios, ACSP
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Leandro Vilain, Diretor Executivo de Cartões, LOSANGO |
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17:15
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CONCLUSIONS AND ADJOURNMENT |
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Ulrich F. Mielenhausen - criador do Smiles da Varig e ex- Diretor do Programa Fidelidade TAM |
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Walter Rabello, Sócio Diretor, FAST CRED
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17:30
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Exhibition Review
- Reception Sponsored by SIEMENS |
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Workshop_2 - Cards in Transportation
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This Workshop will cover in detail the usage of cards and related advanced technologies
as a payment means in mass transportation. Being in use for some time in many Brazilian
cities, this facility has the potential to spread out and become a standard of service
through out the country. On the other hand, this solution requires the availability of
reliable, simple and secure technologies, besides a number of safeguards and
procedures to avoid mistakes, difficulties and fraud caused by massification itself. The
Workshop will approach both of the subjects just mentioned: technology, presented by
market professionals and usage experiences presented by actual users of the involved
solutions. Emphasis will be on interactivity, with audience participation in debates and
case analyses, in order to transfer knowledge and enterprise experience.
WORKSHOP: CARDS IN TRANSPORTATION
"Payment Cards in Mass Transportation:
Technologies, Development and Utilization Experiences"
Monday, APR 03 2006 - Room 2
| TIME |
AGENDA |
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08:15
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Registration
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08:45
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OPENING
Érico Simon de Moraes, Sócio- Fundador e Diretor Técnico-Comercial, EMPRESA 1
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09:15
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OVERVIEW OF PAYMENT CARDS IN MASS TRANSPORTATION IN BRAZIL
André Luiz de Oliveira Barra, Consultor em Engenharia de Transportes, TECNOTRAN
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10:00
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EVOLUTION OF CONTACTLESS SMART CARD BASED APPLICATIONS
Érico Simon de Moraes, Sócio- Fundador e Diretor Técnico-Comercial, EMPRESA 1
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10:45
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Coffee Break
- Sponsored by GETNET |
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11:00
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CONTACTLESS SMART CARDS: TECHNOLOGIES INTEGRATION
Pedro Paschoal Neto, Sócio-Fundador e Diretor de P&D, EMPRESA 1
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11:45
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TECHNOLOGY POTENTIALITIES: THE MULTI-APPLICATION CARD
Júnia Moreira da Fonseca, Gerente de TI e Relacionamento com Clientes, EMPRESA 1
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12:30
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Lunch
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13:45
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CASE: APPLICATION OF TECHNOLOGY IN MASS TRANSPORTATION INTEGRATION
Jose Aloísio Cavalhieri, Diretor, SOLUÇÃO CONSULTORIA
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14:25
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CASE: RESULTS OF THE TECHNOLOGY APPLICATION
Paulo Arantes, Diretor, GUARULHOS TRANSPORTES
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14:50
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CASE:
RESULTS AFTER TECHNOLOGY REPLACEMENT
Paulo Cesar Barroso Vieira, Superintendente, SINDIÔNIBUS (Ceará)
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15:15
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Coffee Break
- Sponsored by GETNET |
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15:30
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International Scenario: MARKET DRIVERS AND TECHNOLOGY CHANGES THAT ARE SHAPING THE ADOPTION OF
CONTACTLESS FARE PAYMENT
Edgar Betts, Associate Director, SCA |
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16:15
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PANEL -
CAN FRAUD BECOME A THREAT TO ELECTRONIC TICKETING IN BRAZIL? |
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Moderator:
Érico Simon de Moraes, Sócio- Fundador e Diretor Técnico-Comercial, EMPRESA 1 |
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André Luiz de Oliveira Barra, Consultor em Engenharia de Transportes, TECNOTRAN |
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Paulo Arantes, Diretor, GUARULHOS TRANSPORTES |
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Paulo Cesar Barroso Vieira, Superintendente, SINDIÔNIBUS (Ceará) |
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17:15
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CONCLUSIONS AND ADJOURNMENT
Érico Simon de Moraes, Sócio- Fundador e Diretor Técnico-Comercial, EMPRESA 1
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17:30
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Exhibition Review
- Reception Sponsored by SIEMENS |
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Conference
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The Conference will cover the main subjects and topics under development or under
discussion in the market and in the card industry. Around 18 presentations and debates
will be scheduled to be presented by enterprise executives and market professionals, who
will always open the final minutes of their time to questions and interactions with the
audience. The topic outline is presented below.
CONFERENCE (1st day)
"From Manufacture to Activation: Card's Virtuous Circle"
Tuesday, APR 04 2006 - Room 1
| TIME |
AGENDA
See details clicking on links at the right column. |
SEE |
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08:15
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Registration
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08:45
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OPENING
Julio M. Rodrigues, Diretor, RPM Brasil
Gilberto Dib, Presidente, DIB & Associados |
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09:15
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CARDS, PAYMENT SYSTEMS, AND ELECTRONIC TRANSACTIONS
Paulo Lunardi Melhado, Diretor Comercial, TIVIT |
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09:45
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INSURANCE: NEW BUSINESS OPPORTUNITIES AND LOYALTY Alexandre Boccia, Diretor de Desenvolvimento de Negócios, CHUBB
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10:45
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Coffee Break
- Sponsored by GETNET |
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11:00
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FROM BAHIA TO BRAZIL: THE MULTIQUALITIES OF A MULTIBENEFITS CARD
Rosane Manica, Diretora Geral, NUTRICASH
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11:45
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CORPORATE CARDS: MARKET EXPANSION AND THE SMALL AND MEDIUM OPPORTUNITY
Regina Rocha, Diretora de Vendas de Produtos Corporativos, MASTERCARD
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12:30
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Lunch
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13:30
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Exhibition Review
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14:00
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SECURITY, AUTHENTICATION AND CERTIFICATION OF DIGITAL MEDIA
Gustavo Prellwitz, Diretor de Banking para America do Sul, AXALTO |
See |
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14:35
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VISA SMART PROJECT - 10 YEARS OF CHIP IN BRAZIL
Percival Jatobá, Diretor de Produtos, VISA do Brasil
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15:05
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ACQUIRER BANKS: ALLIANCE MODELS IN COMPETITIVE MARKETS
Gil Moro, Vice Presidente América Latina, FIRST DATA INTERNATIONAL
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See |
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16:10
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Coffee Break
- Sponsored by GETNET |
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16:40
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ID MANAGEMENT: BIOMETRICS ADVANCES AND FRAUD FIGHTING
Ricardo Yagi, Diretor Presidente, ID-TECH |
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17:25
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PANEL -
NEW BUSINESSES IN CARDS INDUSTRY: OPPORTUNITIES AND CHALLENGES |
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Aldo Boschetti Filho, Diretor Executivo, TELLCARD |
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Luiz Peduti, Diretor Presidente, WAPPA |
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Rogério de Oliveira, Diretor de Produto, ATIV BS |
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18:30
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Exhibition Review
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CONFERENCE (2nd day)
"From Manufacture to Activation: Card's Virtuous Circle"
Wednesday, APR 05 2006 - Room 1
| TIME |
AGENDA
See details clicking on links at the right column. |
SEE |
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08:15
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Registration
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08:45
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Information
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09:00
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SECURITY IN MOBILE PHONES AND THE ROLE OF SIM
Thomas Haering, Director Business Development Mobile Communications, INFINEON, GERMANY |
See |
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09:45
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CONTACTLESS CARDS AS PAYMENT MEANS: WORLDWIDE EXPERIENCES, APPLICATIONS AND POTENTIAL BENEFITS
Xavier Dubarry, OBERTHUR, FRANCE
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See |
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10:45
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Coffee Break
- Sponsored by GETNET |
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11:00
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STRATEGIC USE OF TECHNOLOGY: THE ROLE OF CARDS IN THE BANKING BUSINESS
Fernando Guerreiro de Lemos, Presidente, BANRISUL |
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11:45
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GLOBAL TRENDS IN PREPAID CARDS MARKET
Cliff Mason, Group Executive Cartões Pré-Pagos, TSYS, USA
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See |
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12:45
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Lunch
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13:45
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Exhibition Review
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14:30
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EMPOWER YOUR APPLICATIONS WITH MOBILE TERMINALS
Roger Mechri, International Sales Manager, XIRING, FRANCE
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See |
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15:00
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BANCASSURANCE: ACCESS CHANNEL TO RETAIL
Ricardo Braga de Andrade, Diretor-Presidente, CARDIF
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15:30
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RECHARGING FOR PUBLIC TRANSPORTATION IN SÃO PAULO: A GOOD SOLUTION FOR A GOOD OPPORTUNITY
Celso Campello Neto, Diretor de Negócios Corporativos, REDE PONTO CERTO
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16:00
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Coffee Break
- Sponsored by GETNET |
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16:25
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CONTACTLESS CARDS IN TRANSPORTATION SECTOR: SUCCESSFUL CASES
João Ronco Junior, Diretor, APB PRODATA |
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17:00
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ONE STEP BEYOND PASSWORDS: SECOND FACTOR AUTHENTICATION AND THE ROLE OF SMART CARDS AND TOKENS
Neissan Monadjem, CEO - E-Safetransfer, Chairman - NEXTPAR |
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18:00
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CONCLUSIONS AND ADJOURNMENT
Gilberto Dib, Presidente, DIB & Associados |
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18:30
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Exhibition Review
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Exhibition
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CARDS/2006 Exhibition will have the participation of the following companies:
(click on logos)
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To Attend
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The Exhibition will be open to visitation by all those involved with the cards market and cards industry, on
Tuesday April 04 and Wednesday April 05, from 12:00 pm to 08:00 pm.
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To Exhibit
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EVENT DONE
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Título
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Título
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(Information on this item to be available at this site by / /
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