CARDS/2000 - EVENT OUTLINE

In the last 11 years, DIB & Associados and RPM organized and promoted a large number of conferences, trade shows and seminars on banking and retail technology, that have been recognized as high quality and effective, attracting an influential and decision making audience, and assuring extensive press coverage.

CARDS is one of these events: an annual conference and exhibition, held in São Paulo - Brazil, focussing on the main technologies and business trends affecting the card industry, applications and development. Most of the topics included in the conference's program are concerned with the use of technology as an enabling factor for card issuers like banks, retailers and other businesses that use plastic cards as a means of identification, access device, payment system, information storage and publicity media, with emphasis on the related business accomplishments.

CARDS audience consists of a highly influential group of some 250 professionals and executives from many areas involved directly or indirectly with the cards business and technology like bank CIO's, card product managers, customer service managers, outsourcers, project leaders, marketing product managers, vendors, consultants, human resources professionals, etc. Most of them are decision-makers, and usually interact intensively with speakers, vendors and other participants.

The exhibition hall congregates some 30 key technology and service vendors aimed at the cards market, and is visited openly by more than 1,000 executives and professionals from banking, retail, transportation, health care, insurance and other related industries, additionally to the conference attendees.

CARDS/2000, the event's 5th edition, will be held on April 10 - 11 at the AMCHAM Business Center - Rua da Paz, 1431 - São Paulo. The general theme will be “The Chips Are Coming – The New Escalation of Cards and their Businesses”. The event will discuss the spreading out of chip implementation, in many application areas, in Brazil and abroad, in a bold demonstration that the Smart Cards are really becoming a mature technology that is finally gathering strength to reach its inevitable success. Market leaders and the main players, in many segments involved, will be participating.

The attendees profile is shown below:

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