CARDS/2002
– EVENT OUTLINE
CARDS
– International
Exhibition and Conference for Cards, Services and Technologies is
the largest Brazilian trade show for the cards business, held every year on the
month of April, in the busiest city of the country – São Paulo. Scheduled for
a date not far from carnival and a few days after the Easter holidays, CARDS
is one of the first trade shows of the year, and a good indicator of the
direction and pace the cards industry will follow the rest of the year. In the
period of three days of the event the main technologies, applications,
developments, solutions and trends involving credit cards, debit cards,
vouchers, payment and pre-paid cards are exhibited, presented, negotiated and
planned, signaling the beginning of a new market evolution cycle.
CARDS is addressed to all the companies that issue cards as a means of
identification, access, payment, information storage, advertising, etc., like
banks, retailers, transportation, healthcare, vouchers, service providers and
others with an emphasis on the related business accomplishments. CARDS
also targets card processors and card service companies in general.
The conference is addressed to the presentation and discussion of cases,
experiences, strategies and results of the use of technology as an enabling
factor for the evolution of business and the creation of new products and
services. The exhibition, open freely to the interested public, consists, among
exhibitors and visitors, of the main technology and service vendors, their
associates and users, establishing the show as the most appropriate time of the
year for the announcement and introduction of innovations. Having received the
recognition and institutional support of the bankers, retailers an cards
associations, the show clearly demonstrates the advances of the cards industry
in the country.
CARDS audience consists of a highly
influential group of some 300 professionals and executives from many areas
involved directly or indirectly with the cards business and technology like bank
CIO's, card product managers, customer service managers, outsourcers, project
leaders, marketing product managers, vendors, consultants, human resources
professionals, etc. Most of them are decision-makers, and usually interact
intensively with speakers, vendors and other participants.
The exhibition consists of some 40 key technology and service vendors aimed at
the cards market, visited openly by more than 1,500 executives and professionals
from banking, retail, transportation, health care, insurance and other related
industries, additionally to the conference attendees.
CARDS/2002,
the event's 7th
edition,
will be held on April
08 - 10, 2002
at the Frei
Caneca Convention Center
- Rua Frei Caneca, 569 - São Paulo, Brazil. The general theme will be “Cards,
their Technologies and their Markets: The Consolidation of an Industry”.
The event will discuss the evolution of the cards industry, the growth of the
payment applications, the key aspects of the cards role in e-commerce, the chip
migration, the standards adherence and many other subjects to be covered in
speeches and discussion panels by the most distinguished players of the
marketplace. The event will start with a tutorial
on strategies and tactics for card programs, on April 8th, addressed to
professionals with a marketing, products or finance background working for
businesses in general, interested in implementing card products and solutions.
The conference and the exhibition will be held on April 9 and 10. Market leaders
and the main players, in the many segments involved, will be participating.
Parallel
to CARDS/2002 a new trade show will be held, at the same site and period
of time: SEG/2002
– 1st International Exhibition and Conference for Security,
Services and Technologies, a pioneering edition covering one of today's most
complex and requested subjects – security –
the technologies, innovations and systems that allow prevention, defense
and recovery against all forms of electronic attacks, invasions, fraud and
contingencies. The exhibition hall for this new show will be an extension of CARDS
hall,
and the conference will have an independent and specific agenda.